Asia, particularly China, is anticipated to rebound in 2021 and continues to be the world's fastest growing surface finishing market. SFCHINA has been offering a platform for the industry to leverage market potential and pursue business growth since 1983. Our 2020 Guangzhou edition managed to attract over 4,000 trade visitors from 7 countries/regions, together with over 160 exhibitors from 13 countries/regions. On the surface, both visitor and exhibitor data were far lower than previous editions. But under the effects of global pandemic, the results should be considered acceptable. SFCHINA2021 will be staged at Shanghai again, allowing exhibitors to seize the opportunity of market rebound!