
Bilingual Marketing Channels Alongside Exhibition
The global surface finishing market has picked up strongly from the pandemic and is expected to register a CAGR of over 6% during 2023-2028. Key growth drivers include increasing construction activities, government funding for public infrastructure projects, reviving demand in industrial, automotive and transportation sectors, surging demand in furniture and appliances markets, etc. Asia-Pacific continues to dominate over the markets across the world, due to the presence of several emerging economies like China, India, South Korea, etc., among which China accounts for a significant share in the industry. First published in 1990 and fully digitalized in 2023, SFJ is a bilingual (Chinese/English) technical / trade journal actively circulated in the Asia-Pacific region, and is committed to helping advertisers to explore new markets and to achieve sustainable growth!

Advantages of Advertising in SFJ
Marketing Channel Targeted at The Surface Finishing Community
As the Official Publication for SFCHINA series of exhibition, SFJ is a combination of digital trade journal and printed exhibition directory for the surface finishing industry, providing advertisers and exhibitors with an exclusive and unique channel to deliver their messages in front of prospects, to build brand recognition among right audience, and to foster trusted relationships with target customers.
Professional Editorial Team with Proven Expertise
SFJ’s Editorial Team and contributing writers comprise industry professionals and consultants. They are experts within their research fields, who are able to utilize their expertise to screen for featured articles with industry and market insights. Our featured contents look into innovations, explore new products / solutions, analyze market trends, introduce suppliers, interview enterprises, etc., in order to cater for different needs of our readers.
Fully Digitalized to Broaden Customer Reach
SFJ is published 4 times a year in March, June, September and November digitally, and a special printed edition of SFCHINA Exhibition Directory in November, providing readers with latest and pin-pointed industry, technology and product development information at fingertips, allowing broader distribution and quicker access anytime and anywhere, opening up new business opportunities and potentials for advertisers to reach more target customers.
CIRCULATION INFORMATION
Surface Finishing Journal (SFJ) is published by Sinostar-ITE Int’l Ltd., with its registered office at 2101-2, 21/F., Jubilee Centre, 42-46 Gloucester Road, Wanchai, Hong Kong. SFJ is published in three issues a year, in March, June, September and November.
ISSN of SFJ: 1682-4644